The payments industry is changing fast. If your business accepts credit or debit cards, you are already operating within the merchant acquiring ecosystem. Understanding what a merchant acquirer does is not just helpful, it is essential. Your acquiring setup shapes...
Scarcity Signals Value. Use It Intentionally
Walk down Spring Street in SoHo and you’ll see a queue that wraps around the block. Not for a show or fine dining. They’re waiting for a cronut — from Dominique Ansel Bakery. At $7.75 a piece and with hour-long wait times, this isn’t just a pastry. It’s a lesson in...
The Trust Stack: Payments Before Protocols
Guess what you need to create a new payment method? Not a full-stack payments API. Not even a QR code. Just a piece of paper and a whole lot of trust. A couple of months ago, I wanted to get something for a friend’s birthday. Her name’s Sophie, and she’s a die-hard...
The 7 Marketing Fundamentals That Actually Work
Marketing is not broken. We’re just skipping the parts that work. I’ve been there. Caught in the swirl of tactics, trends, tools, and the pressure to constantly reinvent. Signing up for every new platform. Trying to be everywhere at once. Optimising before...
CAPSTONE: How to Pitch Your Startup and Win
Not every yes comes from a spreadsheet. Some come from a sentence. You can have the right product, the right team, the right timing. But if your pitch doesn’t land, none of it matters. The pitch is your ignition switch. It’s how you open doors, raise capital, hire the...
How to Build Wealth by Buying a Retiring Boomer’s Business
Some people thrive on the blank sheet. They love the chaos of zero to one. Sixteen-hour days, no users, no revenue, no roadmap. Just raw ambition and the smell of burning cash. That’s one kind of thrill. But it might not be your kind. And that’s fine. Because right...