Scarcity Signals Value. Use It Intentionally

Scarcity Signals Value. Use It Intentionally

Walk down Spring Street in SoHo and you’ll see a queue that wraps around the block. Not for a show or fine dining. They’re waiting for a cronut — from Dominique Ansel Bakery. At $7.75 a piece and with hour-long wait times, this isn’t just a pastry. It’s a lesson in...
The Trust Stack: Payments Before Protocols

The Trust Stack: Payments Before Protocols

Guess what you need to create a new payment method? Not a full-stack payments API. Not even a QR code. Just a piece of paper and a whole lot of trust. A couple of months ago, I wanted to get something for a friend’s birthday. Her name’s Sophie, and she’s a die-hard...
The 7 Marketing Fundamentals That Actually Work

The 7 Marketing Fundamentals That Actually Work

Marketing is not broken. We’re just skipping the parts that work. I’ve been there. Caught in the swirl of tactics, trends, tools, and the pressure to constantly reinvent. Signing up for every new platform. Trying to be everywhere at once. Optimising before...
CAPSTONE: How to Pitch Your Startup and Win

CAPSTONE: How to Pitch Your Startup and Win

Not every yes comes from a spreadsheet. Some come from a sentence. You can have the right product, the right team, the right timing. But if your pitch doesn’t land, none of it matters. The pitch is your ignition switch. It’s how you open doors, raise capital, hire the...