Insights and strategies for fintech growth: leads, trust, payments and marketing fundamentals.https://www.fuente.digital/enhttps://www.fuente.digital/ai-sdr-b2b-fintech/https://www.fuente.digital/ai-sdr-b2b-fintech/AI SDRs automate research, outreach and follow-up. Where they help B2B fintechs, where they backfire with regulated buyers, and how to run a safe pilot.Mon, 09 Nov 2026 20:00:00 GMThttps://www.fuente.digital/b2b-lead-generation-fintech/https://www.fuente.digital/b2b-lead-generation-fintech/B2B lead generation for fintech works best through a few focused channels. The seven that work, how to choose between them, and how to measure pipeline.Mon, 09 Nov 2026 19:00:00 GMThttps://www.fuente.digital/what-is-revops-b2b-fintech/https://www.fuente.digital/what-is-revops-b2b-fintech/RevOps runs sales, marketing and customer teams on one set of data, processes and tools. What it covers, when a B2B fintech needs it, and where to start.Mon, 09 Nov 2026 18:00:00 GMThttps://www.fuente.digital/account-based-marketing-b2b-fintech/https://www.fuente.digital/account-based-marketing-b2b-fintech/Account-based marketing targets a named list of companies with coordinated, personalised campaigns. How B2B fintechs pick accounts, run plays and measure ABM.Mon, 09 Nov 2026 17:00:00 GMThttps://www.fuente.digital/ideal-customer-profile-b2b-fintech/https://www.fuente.digital/ideal-customer-profile-b2b-fintech/An ideal customer profile describes the companies most likely to buy, succeed and stay. How B2B fintechs build one, with a template and a scoring model.Mon, 09 Nov 2026 16:00:00 GMThttps://www.fuente.digital/go-to-market-strategy-b2b-fintech/https://www.fuente.digital/go-to-market-strategy-b2b-fintech/A go-to-market strategy sets who you sell to, what you say, which channels you use and the targets that prove it works. A 7-step framework for B2B fintech.Mon, 09 Nov 2026 14:00:00 GMThttps://www.fuente.digital/what-is-a-fractional-cmo-b2b-fintech/https://www.fuente.digital/what-is-a-fractional-cmo-b2b-fintech/A fractional CMO is a senior marketing leader who works part-time for several companies. When a B2B fintech needs one, what they do, and how to choose.Mon, 09 Nov 2026 12:00:00 GMThttps://www.fuente.digital/how-to-write-a-positioning-statement-b2b-fintech/https://www.fuente.digital/how-to-write-a-positioning-statement-b2b-fintech/A positioning statement says who you’re for, what you replace and why you win. How B2B fintechs write one, with a template, examples and five tests.Mon, 09 Nov 2026 09:00:00 GMThttps://www.fuente.digital/gtm-engineering-for-b2b-fintech/https://www.fuente.digital/gtm-engineering-for-b2b-fintech/GTM engineering runs go-to-market on data, automation and AI agents. What it is, why fintech is different, and the five workflows to automate first.Sun, 08 Nov 2026 09:00:00 GMThttps://www.fuente.digital/what-is-merchant-acquiring-guide-businesses/https://www.fuente.digital/what-is-merchant-acquiring-guide-businesses/What a merchant acquirer does, how authorisation, clearing and settlement work, how acquirers differ from PSPs and issuers, and what to look for in one.Thu, 19 Jun 2025 20:05:52 GMThttps://www.fuente.digital/trust-stack-payments-before-protocols/https://www.fuente.digital/trust-stack-payments-before-protocols/A handwritten ramen voucher shows why every payment system starts with trust, not protocols, and why belief is the real primitive under the stack.Mon, 02 Jun 2025 17:46:52 GMThttps://www.fuente.digital/the-7-marketing-fundamentals-that-actually-work/https://www.fuente.digital/the-7-marketing-fundamentals-that-actually-work/Marketing isn’t broken, we skip the parts that work. The seven fundamentals that drive demand and build trust, and how to apply them consistently.Mon, 26 May 2025 15:03:31 GMT