About
I help B2B fintechs go to market, and build the systems that run it.
I’m Jelle van Schaick, founder of Fuente Digital. I started it to give B2B fintech and payments companies senior go-to-market help that goes beyond a strategy deck.
I set the positioning and go-to-market plan, then build the AI agents and automations that run it: research, outbound, lead routing, CRM and reporting.
Where I Work Today
Alongside Fuente, I’m Head of Growth Marketing at Lorum, the correspondent institution for banks and fintechs. I run growth there day to day: content, search and AI visibility, events, and the automations behind sales and marketing.
It keeps me close to how B2B fintech buyers actually research and buy, and means the methods I bring to clients are ones I use every week.
What I Do
- GTM Strategy & Positioning
Who you’re for, why you win, and a plan with pipeline targets.
- GTM Engineering & AI Automation
The AI agents and automations that run your go-to-market.
- Fractional Head of Growth
Senior growth leadership, a few days a month.
New clients usually start with a positioning sprint.
How I Work
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Strategy and systems
I set the plan, then build the automation that runs it.
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Senior-led throughout
You work with me directly, never a junior team.
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Measured in pipeline
Pipeline targets agreed upfront and reported every week.
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Built to hand over
Everything documented, so your team can run it without me.
Who I’ve Worked With
“Jelle doubled our inbound leads in just two months. Felt like having an internal growth team, so we hired him right away.”
“Thanks to their AI agents and workflow automations, we’ve streamlined our processes and saved countless hours every week.”
