Go-to-Market Strategy
and the Systems That Run It
Senior-led GTM for B2B fintech and payments. We set your positioning and plan, then build the AI agents and automations that run it.
Services
GTM Strategy & Positioning
Who you’re for, why you win, and a plan with pipeline targets.
Learn more: GTM Strategy & Positioning
GTM Engineering & AI Automation
The AI agents and automations that run your go-to-market.
Learn more: GTM Engineering & AI Automation
Fractional Head of Growth
Senior growth leadership, a few days a month.
Learn more: Fractional Head of GrowthHow Engagements Work
Most clients start with a short positioning sprint, then add what they need.
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Positioning Sprint
Fixed-price positioning, messaging and narrative.
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GTM Strategy
Segments, channels and pipeline targets.
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GTM Engineering
The agents and automations that run the plan.
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Fractional Head of Growth
Owned and run for you, a few days a month.
Results
420%
More Demo Bookings in 3 Months
- Client
- Series A B2B payments company, UK
- Challenge
- Pipeline relied on founder referrals, at around five demos a month.
- What we did
- A scored account list, cold outreach and a rebuilt demo funnel.
- Result
- From 5 to 26 demos a month in one quarter, and €2.4M in new pipeline.
$1M
Pre-Seed Round Secured
- Client
- Pre-seed embedded finance startup, Europe
- Challenge
- Investors couldn’t place the company in a category.
- What we did
- Repositioning, a new narrative and an inbound PR engine.
- Result
- Round closed in six weeks and 40% oversubscribed, with three tier-one media features.
150%
Month-on-Month Sign‑Up Growth
- Client
- Seed-stage B2B fintech platform, EU
- Challenge
- Outbound ran by hand, so volume rose and fell with the team’s time.
- What we did
- An automated outbound system and an optimised sign‑up funnel.
- Result
- Sign-ups grew from 120 to over 1,800 a month in one quarter.
