Go-to-Market Strategy
and the Systems That Run It
Senior-led GTM for B2B fintech and payments. We set your positioning and plan, then build the AI agents and automations that run it.
Services
GTM Strategy & Positioning
Who you’re for, why you win, and a plan with pipeline targets.
Learn more: GTM Strategy & Positioning
GTM Engineering & AI Automation
The AI agents and automations that run your go-to-market.
Learn more: GTM Engineering & AI Automation
Fractional Head of Growth
Senior growth leadership, a few days a month.
Learn more: Fractional Head of GrowthHow Engagements Work
Most clients start with a short positioning sprint, then add what they need.
Positioning Sprint
Fixed-price positioning, messaging and narrative.
GTM Strategy
Segments, channels and pipeline targets.
GTM Engineering
The agents and automations that run the plan.
Fractional Head of Growth
Owned and run for you, a few days a month.
Results
420%
More Demo Bookings in 3 Months
- Client
- Series A B2B payments company, UK
- Challenge
- Pipeline relied on founder referrals, at around five demos a month.
- What we did
- A scored account list, cold outreach and a rebuilt demo funnel.
- Result
- From 5 to 26 demos a month in one quarter, and €2.4M in new pipeline.
$1M
Pre-Seed Round Secured
- Client
- Pre-seed embedded finance startup, Europe
- Challenge
- Investors couldn’t place the company in a category.
- What we did
- Repositioning, a new narrative and an inbound PR engine.
- Result
- Round closed in six weeks and 40% oversubscribed, with three tier-one media features.
150%
Month-on-Month Sign‑Up Growth
- Client
- Seed-stage B2B fintech platform, EU
- Challenge
- Outbound ran by hand, so volume rose and fell with the team’s time.
- What we did
- An automated outbound system and an optimised sign‑up funnel.
- Result
- Sign-ups grew from 120 to over 1,800 a month in one quarter.
