Blog | Fuente Digital

AI SDRs for B2B Fintech: What They Can and Can’t Do

An AI SDR is software that does the work of a sales development rep: it researches accounts, writes and sends outreach...

B2B lead generation for fintech is the work of finding and starting conversations with the companies most likely to...

RevOps (revenue operations) is the function that runs sales, marketing and customer teams on one set of data, processes...

Account-based marketing (ABM) is a B2B approach where sales and marketing choose a named list of target companies and...

An ideal customer profile (ICP) describes the companies most likely to buy from you, get value quickly and stay: who...

A go-to-market strategy is the plan for how a company wins its next customers: who it sells to, what it says, which...

A fractional CMO is a senior marketing leader who works part-time, usually a few days a month, for a small number of...

A positioning statement is a short internal sentence that says who your product is for, what they use today, and why...

GTM engineering is the practice of running go-to-market on systems instead of manual effort. Data, automation and AI...

The payments industry is changing fast. If your business accepts credit or debit cards, you are already operating...

Guess what you need to create a new payment method? Not a full-stack payments API. Not even a QR code. Just a piece of...

Marketing is not broken. We’re just skipping the parts that work. I’ve been there. Caught in the swirl of tactics...