Fractional Head of Growth
Fractional Head of Growth for B2B Fintech Startups
Senior growth leadership a few days a month, without a full-time hire. Fuente Digital owns the growth plan and its systems, works with your team and agencies, and reports pipeline weekly.
What You Get
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A growth plan and priorities
What to do this quarter, what to stop, and the targets that define success.
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Ownership of channels and budget
One senior owner for every growth channel and the spend behind it.
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Team, agencies and tools managed
Briefs, reviews and decisions handled, so founders get their time back.
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Systems that keep running
The agents, automations and reporting behind the plan, maintained and improved.
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Weekly pipeline reporting
Leads, meetings and pipeline by channel, every week, in one place.
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Hiring support
Help defining and hiring your first marketing or growth roles when the time is right.
The First 90 Days
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Days 1–30
Audit the funnel, then agree the plan and targets.
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Days 30–60
Launch the priority channels and first automations.
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Days 60–90
Scale what works and cut what doesn’t.
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Ongoing
Run the plan and report every week.
Results
2x
Inbound leads in two months
Growth leadership embedded in a B2B fintech team.
420%
Demo bookings in 3 months
Cold outreach and funnel optimisation for a B2B payments company.
“Jelle doubled our inbound leads in just two months. Felt like having an internal growth team, so we hired him right away.”
Who It’s For
- B2B fintech and payments companies from seed to Series B
- Founders who still run marketing themselves
- Teams between an agency and a full-time head of growth
- Companies that need senior leadership before a full-time hire makes sense
The Engagement
- A set number of days per month, agreed upfront
- Scope reviewed every quarter against the targets
- Works alongside your founders, sales team and agencies
- Strategy, systems and reporting, not just advice
Frequently Asked Questions
What is a fractional head of growth?
A senior growth leader who works part-time with a small number of companies. You get the experience of a full-time head of growth for a few days a month, at a fraction of the cost.
How is this different from a fractional CMO?
A fractional CMO usually covers brand and the whole marketing function. A fractional head of growth focuses on pipeline: the channels, experiments and systems that turn the go-to-market plan into leads and revenue.
When should we hire a full-time head of growth instead?
When growth needs someone every day, usually once there is a team to lead or a clearly repeatable channel to scale. A fractional role is often the step before, and can help define and hire that role.
Do you also do the hands-on work?
Yes. Alongside the strategy, Fuente Digital builds and runs the automations and AI agents behind the plan, so the work does not stop at recommendations.
