Positioning Sprint
Positioning Sprint for B2B Fintech Companies
A short, fixed-price sprint that settles who you’re for, the alternative you replace and why you win, then turns it into messaging and a narrative your team can use. It’s the first step of a GTM strategy, or works on its own.
What You Get
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A positioning statement
The market you compete in, the alternative you replace, your differentiators and the customers who care most.
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A messaging framework
Value propositions, proof points and answers to objections, for each audience you sell to.
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A narrative
The story behind the company, for the homepage, the sales deck and founder posts.
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Homepage direction
Headline, subheadline and section structure that put the positioning on your website.
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An AI description check
How ChatGPT, Perplexity and Google’s AI answers describe you today, and a list of what to change.
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A rollout list
Where to apply the new positioning first: website, deck, LinkedIn, directories and outbound.
How the Sprint Works
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Interview
Founders, sales and customers on why they buy.
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Decide
One session with leadership to agree the positioning.
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Write
Messaging, narrative and homepage direction.
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Hand over
A walkthrough and where to apply it first.
Results
$1M
Pre-seed secured
Brand repositioning and an inbound PR engine for an embedded startup.
Who It’s For
- Companies whose website sounds like every competitor’s
- Teams preparing a launch, a fundraise or a move into a new segment
- Founders who explain the company differently every time
- Sales teams writing their own messaging because nothing better exists
The Engagement
- Fixed scope and fixed price, agreed before we start
- Interviews plus one working session with your leadership team
- Delivered as editable documents your team can use straight away
- Optional next step into the full GTM strategy
Frequently Asked Questions
What is B2B positioning?
Positioning defines the market you compete in, the alternative customers would use instead, and why you are the better choice for a specific type of customer. Messaging and narrative are how that positioning is said.
What is the difference between positioning and messaging?
Positioning is the decision; messaging is the words. Positioning decides who you are for and why you win. Messaging turns that into headlines, value propositions and sales talk tracks.
Why check how AI assistants describe us?
Buyers increasingly ask ChatGPT, Perplexity or Google’s AI answers to compare vendors. If those answers describe you vaguely or wrongly, your positioning is not reaching the market. The sprint checks this and lists what to change.
What happens after the sprint?
Most teams use it to rewrite the website and sales material. Many move into the full GTM strategy, which turns the positioning into segments, channels and pipeline targets.
