GTM Strategy & Positioning
Go-to-Market Strategy for B2B Fintech and Payments
Fuente Digital sets your go-to-market strategy, starting with positioning: who you’re for and why you win. We turn it into segments, channels and pipeline targets, and can build the systems that run it.
What You Get
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Positioning and messaging
Who you’re for, the alternative you replace and why you win, written into a messaging framework your team can use.
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A defined ICP and segments
The companies and buyers to focus on first, ranked by fit and by how quickly they buy.
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A channel plan
Which channels to run, in what order, and the budget and effort each one needs.
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Pipeline targets
Leads, meetings and pipeline per month, so progress is measured from week one.
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A 90-day launch plan
The first three months, week by week, with an owner for every task.
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An AI visibility check
How ChatGPT, Perplexity and Google’s AI answers describe you today, and what to change so they match your positioning.
How It Works
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Diagnose
Interviews, pipeline data and a competitor review.
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Position
Decide where you compete and why you win.
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Plan
ICP, channels and targets in a 90-day plan.
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Run
Hand over to your team, or automate it.
Results
420%
Demo bookings in 3 months
Cold outreach and funnel optimisation for a B2B payments company.
$1M
Pre-seed secured
Brand repositioning and an inbound PR engine for an embedded startup.
“Jelle doubled our inbound leads in just two months. Felt like having an internal growth team, so we hired him right away.”
Who It’s For
- B2B fintech, payments and financial infrastructure companies, seed to Series B
- Founders who still own sales and need a repeatable motion
- Teams launching a new product, segment or market
- Companies whose messaging sounds like every competitor’s
The Engagement
- Starts with a positioning sprint, or with the full strategy if positioning is already clear
- Senior-led from start to finish, not handed to a junior team
- Fixed scope and price, agreed before we start
- Ends with a plan your team can run, or with Fuente building the systems
Frequently Asked Questions
What does a GTM consultant do?
A GTM consultant decides who a company should sell to, what to say and which channels to use, then turns that into a plan with targets. At Fuente Digital that starts with positioning, because channels and campaigns only work when the message is clear.
Why start with positioning?
Positioning decides who you’re for and why you win. Every later choice, from the ICP to outbound copy, depends on it. Skipping it usually means running more campaigns with the same unclear message.
How is this different from a marketing agency?
An agency runs channels. This work decides which channels to run, what to say and what success looks like, and can then build the automation that runs it, so you are not dependent on an agency retainer.
Do you only work with fintech companies?
Most clients are B2B fintech and payments companies, which is where the experience is deepest. The same approach works for other B2B infrastructure and SaaS companies with a complex sale.
