Privacy Policy
Last updated 9 November 2026
This policy explains what personal data Fuente Digital collects through www.fuente.digital, why, and what rights you have. We keep it short because we collect very little.
Who we are
Fuente Digital is a go-to-market consultancy for B2B fintech and payments companies, run by Jelle van Schaick. Fuente Digital is the controller of the personal data described here. For any privacy question or request, email jelle@fuente.digital.
What we collect
When you browse the site
We don’t use analytics, advertising trackers or cookies. Our hosting provider, Netlify, processes your IP address and basic request details (such as browser type and the page requested) to serve the site and protect it from abuse. Fonts and images are served from our own domain, so no third party sees your visit.
When you use the contact form
We collect your name, work email, company website, budget range and your message. We use them only to reply to your enquiry and, if we work together, to manage that relationship.
When you take the B2B Fintech GTM Benchmark survey
We collect your answers, which are all ranges, never exact figures. If you choose to, you can also give your work email and company name.
- Your answers are combined with other responses to produce an anonymised benchmark report.
- Results are only published for groups of at least five companies, so no single company can be identified.
- Company names and individual answers are never published or shared.
- If you give your email, we use it only to send your private comparison and the report. We won’t add you to a newsletter without asking.
Our legal basis
Under the UK GDPR and the EU GDPR, we rely on:
- Consent for the survey. You give it with the checkbox on the form and can withdraw it at any time.
- Legitimate interests for replying to contact enquiries and for keeping the site secure.
- Contract where we take steps to work with you, or do so.
Who we share it with
We don’t sell personal data or share it for marketing. We use a few service providers that process data on our behalf:
| Provider | What for |
|---|---|
| Netlify | Website hosting, and storing form and survey submissions |
| Akismet (via Netlify) | Filtering spam from form submissions |
| Google Workspace | Email, when we reply to you or send your comparison |
Some of these providers are based in the United States. Where data leaves the UK or the EU, it is protected by the EU-US Data Privacy Framework (and its UK extension) or by standard contractual clauses.
How long we keep it
- Contact enquiries: up to two years after our last contact, unless we start working together.
- Survey responses: until the benchmark report is published, and for up to two years after, so we can compare results year on year. After that we delete your email and company name and keep only the anonymised answers.
- Hosting logs: kept by Netlify for a short period under its own policy.
Your rights
You can ask us to access, correct or delete your personal data, to restrict or object to how we use it, or to give you a copy in a portable format. You can withdraw your survey consent at any time; this doesn’t affect anything we did before. Email jelle@fuente.digital and we’ll reply within one month.
If you’re unhappy with how we handle your data, you can complain to your local data protection authority. In the UK that’s the Information Commissioner’s Office (ico.org.uk).
Changes to this policy
If we change how we use personal data, we’ll update this page and the date at the top.