Workshop · 90 minutes
Fintech Positioning Workshop
A ready-made board and facilitator guide to find what makes your fintech the obvious choice, and say it in one sentence.
Get the WorkshopFree Toolkit
Free GTM Toolkit for B2B Fintech
Templates and tools from our work with fintech and payments companies. Free to use with your team.
Templates and Tools
Workshop · 2 hours
Fintech Go-to-Market Workshop
A ready-made board to pick the market you win first, the channels that reach it, pipeline targets and a 90-day plan.
Get the WorkshopWorkshop · 90 minutes
Fintech GTM Automation Workshop
A ready-made board to map your go-to-market process, find where time and leads get lost, and pick the first workflows to automate.
Get the WorkshopBenchmark · 4 minutes
B2B Fintech GTM Benchmark
Sales cycles, win rates, channels and time to go-live from B2B fintech teams. Contribute your numbers and get a private comparison.
Take the SurveyGuides
How to Write a Positioning Statement for a B2B Fintech A positioning statement says who you’re for, what you replace and why you win. How B2B fintechs write one, with a template, examples and five tests. How to Build an Ideal Customer Profile for B2B Fintech (With Template) An ideal customer profile describes the companies most likely to buy, succeed and stay. How B2B fintechs build one, with a template and a scoring model. Go-to-Market Strategy for B2B Fintech: A Step-by-Step Framework A go-to-market strategy sets who you sell to, what you say, which channels you use and the targets that prove it works. A 7-step framework for B2B fintech.
Frequently Asked Questions
What is in the Fuente toolkit?
Free templates and tools for B2B fintech and payments teams: the Fintech Positioning Workshop, a 90-minute board with a facilitator guide; the Fintech Go-to-Market Workshop, a 2-hour board for segments, channels, targets and a 90-day plan; the Fintech GTM Automation Workshop, a 90-minute board to find what to automate first; the B2B Fintech GTM Benchmark; and step-by-step guides on positioning, ideal customer profiles and go-to-market strategy.
Is it free?
Yes. The templates and guides are free to use with your own team. The benchmark asks for an email address only if you want your private comparison and the report.
Who makes the toolkit?
Fuente Digital, a go-to-market consultancy for B2B fintech and payments companies, run by Jelle van Schaick. The templates come from the work we do with clients, with fictional examples instead of client data.
Want a second pair of eyes?
We run the positioning workshop as a fixed-price sprint for B2B fintech and payments companies.
See the Sprint