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How fast do B2B fintechs really sell?

The first go-to-market benchmark built for B2B fintech: sales cycles, win rates, pipeline by channel and time to go-live. Four minutes, and every contributor gets a private comparison.

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What We’re Measuring

  • Sales cycle

    From first meeting to signed contract, by buyer type: banks, platforms, enterprises and SMBs.

  • Win rate

    How many qualified opportunities turn into customers.

  • Time to go-live

    From signature to first transaction, where fintech revenue actually starts.

  • Pipeline by channel

    Which channels produce pipeline, and which give the best return.

  • Team size

    How big sales and marketing teams are at each stage.

  • AI in go-to-market

    Where teams use AI today, from research to outreach.

How It Works

  1. Answer

    13 questions, all ranges, about four minutes.

  2. Anonymised

    Answers are grouped. Companies are never named.

  3. Your comparison

    See how your numbers compare with similar fintechs.

  4. The report

    Headline findings published for everyone.

Your Answers Stay Anonymous

  • Every answer is a range, never an exact figure.
  • Company names are never published.
  • Results are only shown for groups of five or more companies.
  • Your email is optional, and only used to send your comparison and the report.

Four minutes, 13 questions

Contribute your numbers and get a private comparison with similar fintechs.

Take the Survey

Frequently Asked Questions

Who is the benchmark for?

B2B fintech and payments companies: infrastructure, payments, banking-as-a-service, cards, cross-border, RegTech and treasury. The survey is for founders and sales, marketing or revenue leaders.

Will my company be identifiable?

No. Every answer is a range, not an exact figure, company names are never published, and results are only shown for groups of at least five companies.

What do I get for taking part?

A private comparison of your answers against similar fintechs, sent to the email you give us, and early access to the full report.

Who runs it?

Fuente Digital, a go-to-market consultancy for B2B fintech and payments companies, run by Jelle van Schaick.