← About the benchmark

The B2B Fintech GTM Benchmark

Pick the range that fits best. Your answers are anonymised, and no company is ever named.

  • 13 questions
  • About four minutes
  • Three required

Part 1 of 3Your company

01What does your company mainly sell?Required

02Who are your main buyers?Required

03What stage is your company at?

04Where do you sell most?

05Typical first-year contract value

In US dollars, or the equivalent.

Part 2 of 3Sales and pipeline

06Typical sales cycle, from first meeting to signed contractRequired

07Win rate on qualified opportunities

08Time from signed contract to go-live or first transaction

09Which channels produced most of your pipeline in the last 12 months?

Pick up to three.

10Which single channel gave the best return?

Part 3 of 3Team and AI

11How many people work in sales and marketing?

12Where do you use AI in go-to-market today?

Pick all that apply.

13Your biggest go-to-market challenge for the next 12 months

OptionalGet your private comparison

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